Drag in the Countdown block
1
Blocks panel → Conversion → "⏳ Countdown"
Drag it above your pricing card or final CTA. Block lands with placeholder text "02 days · 00 hours · 00 mins · 00 secs".
Set the real end date
2
Click the block → right panel shows "⏰ Expires At" datetime picker
A native browser datetime picker appears. Pick the actual date + time your offer closes. Save.
The timer now ticks down to that exact moment on every page visit. When zero hits, the section gets an .expired CSS class so you can style a "EXPIRED" message if you want.
What NOT to do
⚠ Never use these tricks:
- 24-hour rolling countdown — resets every visit. Visitors notice immediately. Trust gone.
- Personalized "deadline in 47 minutes" — calculated per visitor, expires individually. Same problem.
- Countdown to a date that doesn't exist — claims "ends Friday" but offer still available Saturday. Permanent reputation damage.
What DOES work
- Real launch deadlines — "Founder pricing closes Friday Nov 15 at 11:59 PM PST"
- Real cohort starts — "Next cohort starts Monday — registration closes Sunday"
- Real bonus deadlines — "First 100 buyers get the bonus pack — counter shows seats remaining"
Pair with urgency copy
The countdown is the math. Your text is the meaning. Above the timer, write a single line that explains WHY the deadline matters:
"After Friday the price doubles. There is no second-chance window." "After Friday the cohort closes. Next one is 3 months away." "After 100 buyers the bonus pack is gone forever."
🎯 Test: Real urgency lifts conversions 20-40% on average. Fake urgency drops trust, refund rates spike, and buyer LTV craters. Always pick real.