1. Pick the Comparison template
Templates โ "Other" โ "Comparison / Affiliate Review"
Loads: hero ("Unbiased review ยท [date]") + head-to-head comparison table + personal testimonial + verdict section + CTA to Product A.
2. Fill the comparison table with REAL features
Replace [Product A] and [Product B] with real names
The table ships with placeholder features. Replace each row with actual side-by-side data:
Feature | Product A | Product B -----------------------+-----------+---------- AI generation | โ | โ Unlimited pages | โ | โ (5 only) Custom domain | โ | $10/mo extra Email built-in | โ | โ Price | $97 once | $197/mo
Lead with features YOUR product wins on. End with PRICE โ it should be your final knockout punch.
3. Write your verdict (1 paragraph)
End the page with a clear, opinionated verdict
Don't sit on the fence. The whole reason people read a comparison page is to be TOLD which to pick. Verdict structure:
"Product A wins on every metric that matters โ features, price, and ease of use. Unless you're already locked into Product B's ecosystem, the choice is obvious."
Click โ big yellow "CHECK OUT PRODUCT A โ" button โ opens your affiliate link.
4. Add SEO meta tags for ranking
Use the Custom HTML block to inject SEO meta
Drag a Custom HTML block at the top of the page. Paste:
<script>
document.title = "[Product A] vs [Product B] (2026): Honest Comparison";
let m = document.querySelector('meta[name=description]');
if (!m) { m = document.createElement('meta'); m.name='description'; document.head.appendChild(m); }
m.content = "I tested both for 60 days. Here's the honest breakdown โ features, price, what works, what doesn't.";
</script>
Now the page ranks for "[Product A] vs [Product B]" search queries.
5. Publish + run SEO + paid traffic
Three traffic sources for comparison pages
- SEO โ comparison queries have lower competition than the main product keyword. Easy ranking.
- Reddit / forums โ answer questions about "X vs Y" with your page as the source
- Google ads on competitor names โ bid on "[Product B] reviews" โ land them on your comparison